Platform Baseline — Week 2
Source: Hyeonseok-baseline-stats.xlsx. Stale after 30 days without a re-pull.
Follower counts are real account totals. Every interaction metric below (likes, comments, engagement rate, etc.) is pulled from a single sample post, not averaged across post history yet — treat these as one data point, not a trend.
10,000
followers · pulled Apr 5, 2026
- Likes (1 post)78
- Comments (1 post)15
- Saves (1 post)6
- Shares (1 post)146
- Reel plays (1 post)needs data
- Story views (1 post)needs data
- Engagements (1 post)245
- Engagement rate (1 post)needs data
3,999
followers · pulled Jun 23, 2026
- Reactions (1 post)197
- Comments (1 post)36
- Reposts (1 post)14
- Engagements (1 post)247
- Engagement rate (1 post)needs data
X
Fresh473
followers · pulled Jun 19, 2026
- Likes (1 post)83
- Reposts (1 post)35
- Replies (1 post)12
- Bookmarks (1 post)needs data
- Engagements (1 post)130
- Engagement rate (1 post)needs data
Newsletter
No subscriber count pulled yet — this row is still empty in the baseline sheet.
Total addressable reach
14,472
Sum of followers across IG/LI/X + newsletter delivered reach (currently 0 — no subscriber data yet).
Blended engagement rate
4.3%
Sum of sample-post engagements ÷ sum of followers, across all three social platforms — based on one post per platform, not a trailing average.
Audience
- Top age rangedata needed
- Gender splitdata needed
- Top geographiesdata needed
- Top industries (LinkedIn)data needed
- Top interestsdata needed
Pricing Assistant
CPM calculator built from real numbers only: reach comes from the platform baseline, and the CPM defaults to what the confirmed LinkedIn price implies ($125.03 per 1,000 followers) — adjust it below, this is a suggestion, not a decided rate.
$199
Confirmed priceSingle placement in the newsletter — lowest-cost entry package.
Reach (Newsletter)not pulled yet
Implied CPMnot computable (reach unknown)
Case Study Template
No sponsored campaign has run yet, so this is the format to fill in after the first one does — not invented numbers. Nothing here is saved (no database yet); use “Copy as text” before navigating away.
Lead Scorer — Add a New Prospect
This dashboard's equivalent of Raghav's Pipeline-track lead-gen tool (source → score → package/price), without a scraper or OpenAI key connected. Sourcing and the three sub-scores are entered by a person; this tool just applies the same 1–10 scoring rule used for all 69 existing prospects and formats a ready-to-paste entry.
Score = average of the three factors above, rounded
5/10Tier C
Lead Pipeline (69 prospects)
| Tier | Company | Contact | Package | Score | Notes |
|---|---|---|---|---|---|
| Awarm | Autumn AI | Shiv KampaniCo-founder, CTO | LinkedIn Post ($500) or Newsletter ad ($199), scaling to Dual Impact | 9/10 | Devrath already has a direct relationship with Shiv — skip cold outreach. |
| A | Cursor | Malery LassenHead of Partner Marketing | Sponsored Reel + X Sponsored Thread bundle | 9/10 | Partner-marketing specialist — pitch as co-marketing, not a cold ad buy. |
| A | Figma | Dylan FieldCEO & Co-founder | Dual Impact | 9/10 | Strong design/dev audience overlap, AI-native canvas positioning. |
| A | OpenAI | Ksenia ChumachenkoPartnerships | Dual Impact | 9/10 | Named partnerships contact, direct audience fit for builders. |
| A | Runway | Anastasis GermanidisCo-founder & Co-CEO | Sponsored Reel + Instagram Story | 9/10 | Closest direct comp to Luma AI (existing client) — strongest case-study asset available. |
| A | Supabase | Eric GandhiHead of Strategic Partnerships | Sponsored Tweet + Sponsored Reel | 9/10 | 79K GitHub stars, beloved by indie builders — excellent audience overlap. |
| A | Gojiberry Ai | Sebastian ChanesFounding Sales (YC S26) | Dual Impact | 8/10 | YC-backed, domain services for startups — direct ICP match. |
| A | GTM Engineer (AI) | Chey NwekeBuilt 3 production AI agents (n8n, Anthropic) | Dual Impact | 8/10 | Anthropic-adjacent, strong technical credibility. |
| A | Promptloop | Peter ManganFounder | Dual Impact | 8/10 | YC-backed AI research for GTM datasets. |
| A | Dev Tools Ai | Maria ZahorcovaMarketing/Partnerships Lead | Dual Impact | 8/10 | Direct dev-tool audience match. |
| A | Clay | Bruno EstrellaHead of Marketing | LinkedIn Sponsored Post + Newsletter ad | 8/10 | Same ICP as Autumn AI at much bigger budget; growth marketer wants reach numbers first. |
| A | Gamma | Conor IrvineHead of Partnerships | Sponsored Reel + Instagram Story | 8/10 | Brand-new in seat from Slack/Dropbox partnerships — actively building playbook, likely receptive. |
| A | n8n | Hugues VincentHead of Partnerships | Sponsored Tweet + Sponsored Reel | 8/10 | Deeply technical/open-source audience match; SAP-backed and actively scaling. |
| A | Instantly | Nancy HarnettHead of Growth Partnerships | Newsletter ad + Sponsored Tweet | 8/10 | Just built a unified creator/partnerships function — sponsorship fits naturally into what she's actively building. |
| A | Modal | Erik BernhardssonCEO | Sponsored Tweet + Sponsored Thread | 8/10 | Serves AI builders directly — strong overlap across all channels; well-known technical founder. |
| A | Together AI | Kamesh DarisipudiHead of Growth | Newsletter ad + Sponsored Thread | 8/10 | Serves AI builders directly, strong core-audience overlap. |
| A | Hugging Face | Adrian LepersHead of Enterprise GTM (Growth) | Sponsored Thread + Newsletter ad | 8/10 | Massive builder/dev community credibility — excellent fit for X and newsletter. |
| A | LangChain | Jess OuHead of Marketing | Sponsored Thread + Newsletter ad | 8/10 | Core developer-tool brand for the AI-builder wave — excellent technical-audience fit. |
| B | Kapa Ai | Emil SorensenCEO | Dual Impact | 7/10 | AI for complex problems, decent builder overlap. |
| B | Greptile | Daksh GuptaCEO | Dual Impact | 7/10 | Seed-stage dev tool, site reportedly having issues — verify before pitching. |
| B | Replit | Mike HanHead of Growth Marketing | Sponsored Reel + Newsletter ad | 7/10 | Spans technical + non-technical builders, good IG/newsletter fit. |
| B | ElevenLabs | Eduardo VillalbaHead of Enterprise Marketing | Sponsored Reel + Sponsored Tweet | 7/10 | Voice-clone demos are highly shareable; enterprise lens cares about brand association. |
| B | Attio | Jeremy LeeHead of Product Marketing | LinkedIn Sponsored Post + Newsletter ad | 7/10 | Founder-led brand tone is a near-perfect match; PMM lens cares about message-market fit. |
| B | Pika | Demi GuoCo-Founder & CEO | Sponsored Reel | 7/10 | Earlier-stage Runway/Luma comparable — room to build the relationship early. |
| B | Jasper | Dan StephenGlobal Head of Partnerships | Newsletter ad + LinkedIn Sponsored Post | 7/10 | Ecosystem-led growth background — likely to want a recurring partnership, not a one-off. |
| B | Lavender | William BallanceFounder & CEO | LinkedIn Sponsored Post | 7/10 | Founder can approve fast with no layers of internal approval. |
| B | PlanetScale | Sam LambertCEO & President | Sponsored Tweet | 7/10 | Strong indie/pro developer affinity; CEO can decide fast but expects a concise pitch. |
| B | Pinecone | Aaron KaoVP of Marketing | Sponsored Tweet + Newsletter ad | 7/10 | Technical infra/AI-builder audience, best suited to X and newsletter over Instagram. |
| B | Sourcegraph | Wendy LeeHead of Marketing | Sponsored Tweet | 7/10 | Developer-heavy audience; deep dev-marketing background wants genuine technical credibility. |
| B | Decagon | Grace CheungHead of Growth Marketing | LinkedIn Sponsored Post + Sponsored Tweet | 7/10 | Fast-growing AI-agent category with strong founder/operator overlap. |
| B | Picsart | Hovhannes AvoyanFounder | Dual Impact | 6/10 | Creative AI tools, broader than core dev audience. |
| B | Persana Ai | Sriya M.CEO and Co-founder | Dual Impact | 6/10 | Domain transaction services, moderate fit. |
| B | Autocomputer | Madhav S.Co-founder | Dual Impact | 6/10 | Computing automation, early stage. |
| B | Perplexity | Daniela Miranda-SmithHead of Partnerships, EMEA & LatAm | Sponsored Reel + X Sponsored Thread | 6/10 | Mainstream+builder crossover, but contact's remit is EMEA/LatAm — confirm a US counterpart. |
| B | Vercel | Helana ZhangHead of Field & Partner Marketing | Newsletter ad (feature/campaign-specific) | 6/10 | Already well-known; general awareness has low marginal value, needs a targeted angle. |
| B | Notion AI | Eugene AhnPartnerships Lead | Sponsored Reel + Story | 6/10 | Broad consumer+builder crossover, but contact's telecom/APAC background suggests he may not be the final decision-maker. |
| B | Synthesia | Stephen CotterHead of Partnerships | LinkedIn Sponsored Post + Newsletter ad | 6/10 | Enterprise/B2B leaning — LinkedIn and newsletter fit better than Instagram. |
| B | Retool | Rohan PaiGlobal Head of Demand Gen and Growth | LinkedIn Sponsored Post | 6/10 | Engineering-leaning audience; demand-gen lens wants a qualified-reach breakdown. |
| B | Zapier | Ryan AndersonHead of Product Marketing | Newsletter ad + LinkedIn Sponsored Post | 6/10 | Builder+operator crossover; PMM lens cares more about message accuracy than reach. |
| B | Make | Irina VasilkovaHead of Product Marketing, B2B AI Automation | Sponsored Reel | 6/10 | Zapier competitor, good visual workflow-demo fit — Celonis ownership may slow approval. |
| B | Apollo.io | Marcio ArneckeCMO | Newsletter ad (feature/campaign-specific) | 6/10 | Major existing GTM player; CMO thinks strategically about brand, not just reach. |
| B | lemlist | Erwan GauthierHead of Growth | Newsletter ad | 6/10 | BD/outbound audience overlap; growth specialist wants performance metrics before committing. |
| B | Vanta | Scott HoldenCMO | Newsletter ad | 6/10 | Founders approaching enterprise sales; text-led placement fits better than Reels. |
| B | Railway | Mahmoud AbdelwahabSenior DevRel Engineer | Sponsored Tweet | 6/10 | Strong DevRel credibility, but may not own sponsorship budget directly — good first point of contact though. |
| B | Fly.io | Julie SchechterVP Growth | Sponsored Tweet | 6/10 | Latency/speed story is a simple, strong visual hook for X content. |
| B | Mistral AI | Sarah BeldoHead of Content Marketing | Sponsored Tweet (launch-specific only) | 6/10 | Already high brand recognition — best pitched around a specific model release, not general awareness. |
| B | Cohere | Jeffrey ColenHead of Demand and Growth | LinkedIn Sponsored Post | 6/10 | More enterprise-leaning than indie-builder; demand-gen lens wants a metrics-first conversation. |
| C | Clearly Ai | Emily ChoiGreene | Dual Impact | 5/10 | Domain marketplace, title/role unclear — verify contact first. |
| C | Synthio Labs | Supreet DeshpandeCo-founder | Dual Impact | 5/10 | Life sciences AI — narrower audience overlap than core dev ICP. |
| C | Co Dev | Andrew Kimex-[unspecified] | Dual Impact | 5/10 | Dev staffing/teams, Southeast Asia based. |
| C | Linear | Tuomas ArtmanCo-Founder, CTO | LinkedIn Sponsored Post + Newsletter ad | 5/10 | Technical co-founder, not a marketer — may lack budget authority for this. |
| C | Webflow | Alexander DinerDirector, Brand & Web Design | Newsletter ad (feature/campaign-specific) | 5/10 | Mature brand, low general-awareness value; brand-design lens may not own paid budget. |
| C | Airtable | Rob NikzadHead of Brand + Creative | Newsletter ad (feature-launch specific) | 5/10 | Established brand — low marginal value unless tied to a specific AI feature launch. |
| C | Smartlead | Pranav HarishGrowth & Marketing | Sponsored Tweet (trial package) | 5/10 | Smaller/newer player — good low-cost trial candidate before a bigger commitment. |
| C | Folk | Elisa LleraMarketing Manager | Newsletter ad | 5/10 | Solo-founder/small-team audience fit, but content/brand lens wants a tone match over metrics. |
| C | Common Room | Matzen ShirleyHead of Growth and Demand Gen | LinkedIn Sponsored Post | 5/10 | Niche GTM-signal audience — expect a smaller sponsorship budget. |
| C | Drata | Monica OlmstedDirector, Partner Marketing | Newsletter ad | 5/10 | Near-identical profile to Vanta — pursue whichever responds first, not both at once. |
| C | Render | John FrankChief Executive Officer | Newsletter ad (anchored to a promo/pricing campaign) | 5/10 | Commoditized category and thin Apollo data on this contact — verify identity before outreach. |
| C | Groq | Khawlah AlfozanHead of Marketing, MENA | Sponsored Tweet (pending right contact) | 5/10 | Strong speed/performance hook, but contact's remit is MENA-only, not global/US. |
| C | Glean | Rena FallstromVP, Corporate Marketing & Communications | LinkedIn Sponsored Post | 5/10 | Enterprise-leaning, LinkedIn-only fit; PR/comms lens may route this to a growth colleague. |
| C | Crono 7 | Not foundGTM/Marketing Lead | Dual Impact | 4/10 | No named founder contact — needs manual research before outreach. |
| C | Roger 2 | Barbara ProwantUnclear (location listed instead of title) | Dual Impact | 4/10 | Annotation tech, vague positioning. |
| C | A0 Dev | Seth SetseCo-founder | Dual Impact | 4/10 | Product not yet public — low confidence pitch. |
| C | Tempo 2 | Stanisław Kamil JastrzębskiCo-founder | Dual Impact | 4/10 | Seed stage, vague product focus. |
| D | Jira Clou App Sprint Reviewer Pro | Not foundGTM/Marketing Lead | Dual Impact | 3/10 | No verified contact, unclear legitimacy — deprioritize. |
| C | Copy.ai | Not confirmedData quality issue in Apollo | TBD pending verified contact | 3/10 | Good ICP fit, but the pulled contact data is unreliable — needs manual LinkedIn verification. |
| C | Neon | Not foundNo marketing/growth contact in Apollo | TBD pending contact identification | 3/10 | Strong dev-audience fit conceptually, but no contact found post-Databricks acquisition — needs manual research. |
| D | The Hog: Real | Michele KimpsonWholesale Flooring and Tile Expert | Dual Impact | 1/10 | Flooring/tile company — essentially zero overlap with dev/startup audience. |
| D | Midjourney | Sharmeen ChappChief Product Officer | Not recommended as a standard sponsorship pitch | 1/10 | Anti-marketing, Discord-native culture with no marketing function — deprioritize. |